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Effective December 31, 2012, articles are no longer being updated on this web site.
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ONLINE PRIVACY IN JAPAN

Source: eMarketer

Posted on December 8, 2000

      According to the Center for Social and Legal Research (CSLR), 90 percent of Japanese consumers have recently read or heard about privacy issues in Japan and 67 percent are concerned about the threats to their privacy when they are online. In general, 67 percent of Japanese consumers believe they have lost control over how their personal information is collected and used by companies. However, CSLR notes that consumers are optimistic about Japan's computerized future:

  • Japanese are well informed about privacy threats, as CSLR points out, 88 percent have heard stories in the media about personal privacy in the past year. Also, 91.9 percent believe it is important that Websites have privacy notices and policy explanations.

  • CSLR notes that, similar to consumers in the U.S., 46 million Japanese consumers find it acceptable when companies collect personal information for marketing deals.





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