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CONSUMER CONFIDENCE IN WEB RISES

Source: Association For Interactive Media

Posted on January 5, 2002

      Consumers are more confident in the Web, according to the latest findings from a quarterly study conducted by Yahoo! and market research firm ACNielsen. The study, which uses an index to calculate changing opinions, polled 1,000 consumers (not specifically Web users) and found that consumers' confidence in the Internet has risen ten points since the last quarterly study in September and one additional one point since October.

      Since the study debuted in June 2001 with an index of 100, consumer confidence has risen to 115. As a result, the average U.S. consumer is more likely to take part in online auctions, make purchases on the Web, and give over personal information, including credit cards, than they were a year ago.

      Some findings, however, showed some drops in consumer confidence. Thirteen percent fewer consumers said they planned to shop online in first quarter of 2002. And according to the study, online spending will total nearly $15 billion in the first quarter of 2002, based on intent to purchase, down almost $1 million from consumers' stated intent for the fourth quarter of 2001.




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