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CORPORATE PRIVACY MANIFESTO

As submitted to the Association For Internet Marketing And Sales Discussion List

Source: E-CommerceALERT

Posted on January 26, 2002

Author: Roy Chartier, Web Team Manager, Canada Post Corporation

      Management efforts must be applied to a process that reflects current attitudes and principles toward trust relationships with customers. This includes:

a) Employee understanding and conformance;

b) Organizational commitment and compliance;

c) Inclusion within IT design criteria and operational procedures securing data privacy.

      Proper program management involves a Lifecycle Process for privacy. A Privacy Lifecycle can be summarized as a five-step process:

1) Develop privacy principles that meet the business goals of the corporation, the customers expectations and regulatory requirements;

2) Create privacy policy guidelines that apply to all customer access points;

3) Assign responsibility by creating a functional role within the corporation that is empowered to manage the privacy program;

4) Make senior management aware of the implications to privacy and the responsibility that is a result of corporate ebusiness initiatives.

5) Make privacy protection a closed process. Create an enforcement and escalation process to monitor compliance and implement a regularly scheduled gap analysis.






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