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CONSUMERS WILLING TO PUT A PRICE ON PRIVACY

Source: Association For Interactive Marketing

Posted on June 20, 2002

      A report released this week by the technology consultancy Forrester Research reveals that consumers do have a price when it comes to abandoning their online and off-line privacy -- and it is not high. Forrester surveyed 6,000 online consumers, and 36 percent said they would permit their World Wide Web surfing habits to be tracked in exchange for a $5 discount on their monthly Internet service. Half said they would permit their television viewing habits to be tracked for the same amount.

      The report also said that women are more likely to permit others to track their Internet and television viewing than men, with 39 percent of women saying they would permit such surveillance online for $5 discounts, compared with 33 percent of men. The reason for the difference, Forrester said, is that "men partake of more behaviors like visiting adult Web sites that they might not want the world to know about."




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