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IS REDRESS POSSIBLE IN A VIRTUAL ENVIRONMENT?

Source: E-CommerceALERT.com and NovaForum.com

Posted on July 7, 2000

      Industry watchers, governments, consumer advocates and leading IT companies concur that online dispute resolution is the answer to where and how online transaction problems can be solved.

      NovaForum.com offers an innovative combined mediation/arbitration process that is conducted completely online. The service is sold as a subscription to companies such as eMerchants, eBrokers and eBanks.

      Customer trust in the online transaction is enhanced because a NovaForum membership seal tells a buyer that if the customer service process fails to resolve a problem, they can file a case without charge, by linking to NovaForum's site and filling out simple forms.

      The case is assigned to a lawyer with subject matter expertise, who is also trained in advanced dispute resolution methods. The lawyer works online with the parties to resolve the outstanding issues. Problems include product or service quality, intellectual property rights infringement, breach of contract, and violations of security, privacy policies or other codes of business practice.

      In addition to consumer disputes, business partners including ISPs, ASPs, business portals and other supply networks can agree through contract to resolve their business disputes using this multi-lingual, borderless forum.

      For the fast-paced, geographically dispersed Internet marketplace the best part might be that the whole process is designed to conclude within 72 hours from filing.

      See www.NovaForum.com for a complete description of the service and methodology.




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