E-CommerceALERT.com is part of the Bennett Gold LLP web site network.
LINK TO: Bennett Gold LLP, Chartered Accountants, home page.
LINK TO: E-CommerceALERT.com Home Page.
CLICK to GO BACK to Main Page.

Research and retrieval of news articles by Bennett Gold LLP, Chartered Accountants

Effective December 31, 2012, articles are no longer being updated on this web site.
The site is now maintained as an historical archive, covering articles from the period 1999 to 2012.


Source: CyberAtlas

Posted on August 26, 2003

      Many Internet users shop online to save time and money, but a collaborative study from the Business Internet Group of San Francisco (BIG-SF) and TeaLeaf Technology designed to evaluate the performance of leading e-commerce sites found that Web application failures caused consumers to lose time and e-tailers to lose money.

      The report revealed undetected Web site errors on 10 of the 16 sites (62.5 percent) that were evaluated, resulting in an average of $278 in lost revenue per transaction. Consumers typically spent 7 minutes on these error-filled sites, hoping to navigate their way through the transaction.

      "It continues to amaze me that although the Internet has clearly come of age as a sales channel, we continue to find revenue-draining Web failures on the very retail sites that are considered the Internet's most celebrated success stories," said Diane Smith, BIG-SF analyst.

      Of the errors that were uncovered in the study, 12 percent were technical involving application and Web server problems, such as blank pages, file not found, and embedded content errors. Another 18 percent were attributed to user failure something that prevents the user from completing the transaction, such as an inability to purchase after product comparison, or wrong shipping address selected. The largest portion 35 percent had incorrect data errors that involved programming, database and human mistakes.

      The report's e-commerce site selection was based on a Keynote index of the leading Web-based businesses, that rates and ranks performance and availability. The data used to create the index is taken from actual online retail transactions Keynote performs and is measured from 10 U.S. cities (Boston, San Francisco, Detroit, Washington, D.C., Los Angeles, New York, Chicago, Philadelphia, Houston and Dallas) on an hourly basis.

      The 10 companies that make up the index include: Amazon, Best Buy, Eddie Bauer, JCPenney, Office Depot, Office Max, Sears, Staples, Target, and Wal-Mart, with Eddie Bauer leading the pack for the weeks of July 28, 2003, and August 4, 2003.

      While Eddie Bauer ranked highest in performance, the site was not among the most popular shopping destinations for the week of August 3, 2003, according to Nielsen//NetRatings .

CLICK to GO BACK to Main Page.

E-Commerce Alerts are issued by Bennett Gold LLP, Chartered Accountants as situations develop. Bookmark this site and check back often. Our e-mail address is: info@BennettGold.ca

In accordance with United States Code, Title 17, Section 107 and Article 10 of The Berne Convention on Literary and Artistic Works, the news clippings on this web site are made available without profit for research and educational purposes.

Final Entries

LINK TO: Bennett Gold Chartered Accountants: A Licensed Provider of WebTrust Services.

WebTrust Is Your
Best Defense
Privacy Breaches.

Get WebTrust
Working For
Your Site.